A 10-month experience with Crista Grasso for established business owners at the threshold of expanded business and personal growth

2027 can be a turning point in your business, whether that means expanding what you’ve already created, reshaping parts of it, or choosing a completely different direction.

You may want to grow significantly, reach your first or next million, or make the business far more profitable.

Or you may want to simplify, scale something back, or change how and where you spend your time.

Or you may be ready to reimagine your business entirely, because what you want when you envision the future doesn't match what you have today.

Threshold is where you decide what you want your business to become in 2027 and get the strategy, guidance, and perspective to evolve both the business and yourself to make it happen.

Apply for an Invitation to Threshold

"I felt stuck between the structure my business needed and the deeper alignment I knew was missing. I had big goals, but figuring out the right next steps to scale without feeling like I was forcing it was a challenge.

Crista brought the perfect balance of strategy, structure, & alignment.

My revenue has grown, my team is stronger, and I feel more aligned with my work than ever. But more importantly, I finally feel confident in my business, knowing that every decision I make is both strategic and true to me."

- Iris Goldfeder, GasStoveCreative Founder & CEO

How much of your business is built around what you wanted in the past versus what you want when you look to the future?

I'm going to guess a lot...

The decisions you've made over the years have shaped the success you've experienced, but they may also be what's delaying the future you envision.

Let's change that.

10 months to transform your business

Threshold brings together a hand selected group of experienced business owners for 10 months of strategic guidance, outside perspective, and deeper exploration as you reimagine and reshape what you want from your business.

You’ll have a private kickoff with me, monthly small-circle sessions, private trainings, guided reflection, and a collective to stay connected with as you’re reimagining and expanding throughout the year.

We focus on both the external evolution of your business and the internal evolution within you as the leader of your business because success and scale at the level you're at require both.

"Crista is a master at revamping your business to fit you, while increasing your revenue.

She can take a complex problem, break it down into simple steps, and guide you how to rebuild it in a way that will leave you speechless.

She reshapes how you think and that’s the most powerful asset she’s given me.

It's hard to put her brilliance into words that match it."

- Kristin Sitek

Your Threshold Experience

Private 90-Minute Expansion Session

We’ll start with a private 90-minute Expansion Session where I’ll get to better know you and your business, understand what you want to accomplish and reimagine, and share my strategic guidance and insights so you can start moving things forward before our first monthly call even begins.

In addition to you leaving with increased clarity, this session enables me to provide highly-tailored ongoing guidance with your specific business and vision in mind.

Monthly Threshold Think Tank Sessions

Each month, we’ll come together for 90 minutes to work through the business questions, decisions, ideas, and changes that are most relevant to what you’re creating.

Think intimate circle meets strategic think tank.

You'll be surrounded by people with enough business and life experience to bring meaningful perspective to the room, while having direct access to my guidance throughout the discussions.

These are the kinds of conversations that can provide insights and breakthroughs that would take months or even years working through on your own.

The Expansion Code Monthly Insights

You'll receive audios each month introducing a specific theme for expanded business and personal growth.

Some audios will go internal and explore your highest expression and embodiment of self, identity evolution, visionary leadership, and living a Rich Fulfilled Life both in and out of business.

Others will explore shifts to the strategies and structure that make it possible to scale profitably and sustainably, like evolving your business model, offer suite, systems, team, use of technology and AI, and capacity.

Listen as a private podcast or directly in the app.

Expansion Digital Journals

Each month, you'll receive a digital journal that takes that month's theme deeper with guided prompts designed to surface new insights, challenge assumptions, and connect what you’re discovering about yourself with what you’re changing in the business.

Print it out, load it onto your reMarkable or iPad, or turn on Wispr and talk through the journal prompts to go deeper and more fully integrate everything between sessions.

The Threshold Collective

Stay connected between sessions to continue conversations, share insights and ideas, ask questions, and tap into the collective perspective of the group throughout our 10 months together.

Threshold VIP Experience Upgrade

For those who want deeper private mentorship with Crista

For a limited number of people who want private strategic guidance alongside the group experience, Threshold VIP adds a deeper level of 1:1 work with me throughout the 10 months.

Upgraded Private 4-Hour Expansion Session

Your 90-minute strategy session is upgraded to a four-hour private strategy session, giving us dedicated time to go much deeper into your business, what you want to accomplish or change, and the strategy to move forward.

10 Monthly Quantum Advisory Sessions

You’ll also have a private 60-minute Quantum Advisory Session with me each month, giving you dedicated time to bring your biggest questions, ideas, opportunities, and challenges directly to me for strategic guidance and insight.

Intimate Alchemize Mastermind Experience on January 23rd

You'll have access to a third day at Founder Frequency Live in Austin on January 23rd for a small circle mastermind.

You'll be surrounded with other visionaries on the same journey, with Crista as your guide, plus access to her depth of systems, resources, and connections as you need them.

With plenty of fun, laughs, & magic along the way.

Apply Now

Special Bonus

Get a complimentary seat at Founder Frequency Live January 21st - 22nd. ($3500 value)

Join Crista for 2 days in Austin, TX for a one-of-a-kind experience to clarify your vision, (re)imagine how you’ll scale in 2027, and tap into your own inner wisdom to guide you.

Founder Frequency Live happens early in our 10 months together, giving us the rest of Threshold to continue working with what you create there.

"Crista is a really great leader who sees your blind spots and the things in your business that you don’t see or that you may have overlooked.

She compassionately points you to what’s missing.

She challenges you to do your very best and truly show up.

Crista is so passionate. She’s passionate about the people that she helps, she’s passionate about her business - and that passion and enthusiasm shows in everything that she does."

- Lisa Jones

Why Partner With Crista Inside Threshold

Crista Grasso is a seasoned scaling strategist and guide who acts as the bridge between who you and your business reflect today and what's emerging next.

After doing this work for more than 3 decades across both Fortune 500 businesses and founder-led small businesses, she has an unusual ability to quickly see patterns, identify the exact gaps and blockers that are standing in your way, and help you connect ideas and recognize possibilities that are difficult to see when you're standing in the middle of your own business.

Her work blends deep strategic thinking with intuition, energetics, technology, and the personal evolution that happens alongside business growth.

She moves fluidly between them, helping you reshape your business, step more fully into every facet of who you are, and expand what you believe is possible.

One of the side effects of working with Crista is how much begins to shift within you as the visionary leader of your business.

Dreams that you once doubted start to feel not only possible but inevitable.

You let go of beliefs and conditioning that success requires you to be or do things out of alignment for you.

You see how your growth can be both expansive & sustainable without having to sacrifice one for the other.

You understand how AI and technology fit into your business strategically instead of reactively, with a clear way to amplify your own thinking rather than taking you away from it.

What once felt like a future vision begins to feel within reach now, and you discover that it's possible to reimagine your business, evolve into what's next, and create extraordinary change without leaving behind the trust and success you've worked so hard to establish.

APPLY FOR AN INVITATION TO JOIN

"I hired Crista right after I took my business down to the studs. I had built a great team, great numbers, great clients, but the business was too heavy, and I was miserable.

I was in the middle of a scary and very significant pivot, and I would not have gotten through it without Crista’s knowledge, support, and approach.

I’ve been in the business world for 30 years, 25 of those at the C-suite level. I’m also a strategist myself, and I’ll tell you, my expectations for strategy are through the roof. Crista is the only person I’ve found who can truly meet me and match me at that level.

She asks the key questions you don’t even realize you should be asking, and she brings ideas that are spot-on and exactly what you need in the moment.

She widens the lens, elevates the conversation, and gets you thinking not just about now, but about how decisions fit when you’re at multiple millions in revenue."

- Kim Woods, Founder & CEO

Let's make scaling both sustainable and fulfilling

Threshold brings together three of my core frameworks to reimagine your business, reshape how you scale it, and evolve both yourself and the business as you bring that vision to life.

Rich Fulfilled Life™

Rich Fulfilled Life™ gives you the foundation for your business vision by defining the life you want your business to be part of, including how you spend your time, the work and relationships that fuel you, the things you want to experience, and the financial success required to make that life possible.

This becomes the foundation for business expansion that aligns with your personal priorities.

Lean Scaling System™

The Lean Scaling System™ looks at your business as an interconnected ecosystem, bringing together scalable growth, sustainable success, and operational simplicity.

It highlights what needs to change as your business evolves through The Scaling Spiral™ so you can scale more simply and sustainably and step deeper into visionary leadership.

The Expansion Code™

The Expansion Code™ brings together the energetics and mechanics of scaling, connecting your inner evolution with how your business evolves & grows.

It explores how your vision, identity, and frequency influence the strategy, structure, and aligned action that bring your vision into form, and how changes within your business influence your own continued evolution.

APPLY NOW FOR AN INVITATION

"If you are a visionary leader navigating complex decisions, Crista Grasso is the strategic partner you want in your corner.

As a big-picture thinker, I can get stuck or freeze when things feel unclear, which is exactly when I bring my messiest, most complex questions to her. Crista has a rare ability to meet me right there and translate uncertainty into practical next steps I can take immediately.

Every call ends with me saying, “I finally know what to do next.” Her impact has been transformative for both my business and my leadership.

If you want a strategic partner who can untangle complexity and help you move forward with purpose, Crista is exceptional."

- Samantha Moe, Samantha Moe and Associates Founder & CEO

Why '10'

In numerology, 10 is associated with the transition from one cycle into another.

1 is associated with initiation and new beginnings, alongside 0, which is often associated with possibility, wholeness, and potential.

That symbolism reflects the season this experience is designed for.

You enter Threshold with a depth of experience, wisdom, relationships, skills, successes, lessons, and a business you’ve already spent years growing.

You get to use all of that as you decide what you want to carry forward, what you want to change, and what you want success and scale to look like as you step into the future.

Threshold is a closed container for 10 people over a 10 month period.

Are you ready to step through the threshold and discover what's on the other side for you and your business?

APPLY NOW

Is Threshold right for you?

Threshold is a great fit if:

You own an established business and are ready for deeper conversations that go beyond surface-level strategy and tactics
You are at a threshold and want dedicated space and insight to step through it so you are experiencing success that feels more aligned and sustainable
You enjoy being in a small group with other experienced business owners who bring their own perspectives and experience to the conversation
You’re interested in exploring a blend of the strategic and energetic facets of business
You are willing to do both the external and inner work to grow your business and yourself throughout the year

Threshold isn't a fit if:

You’re in the early stages of business and your primary focus is generating leads or getting consistent clients
You’re looking for more of a group coaching program where everyone follows the same step-by-step path
You’re hoping this experience will solve all your business problems overnight or require zero effort from you or your team
You have no interest in the intuitive, energetic, or personal dimensions of business and want conversations to stay exclusively on strategy + tactics
You prefer large-group masterminds and programs where you can participate passively versus an intimate experience where you regularly engage and receive personalized insights

Your Investment

Your investment includes the complete Threshold experience plus your ticket to Founder Frequency Live in Austin 1/21 - 1/22.

Threshold is limited to 10 people, with the VIP tier limited to 3 people. I personally review every application and curate the group based on fit so you can be confident you're in the right place.

Threshold:

$1010 x 10 monthly payments

or pay in full for $9999

Max of 10 spaces available

Threshold VIP*:

$1999 x 10 monthly payments

or pay in full for $18888

Max of 3 spaces available

*Threshold VIP includes private monthly mentorship with Crista, a bonus mastermind day at Founder Frequency Live, plus your 90-minute call is upgraded to a 4-hour session

APPLY FOR AN INVITATION

What Happens After You Apply

1. Application

Submit an application and I’ll personally review it within two business days

2. Invitation

If Threshold is a strong fit, you’ll receive a private invitation to join

3. Registration

Registration is open as of 10:10am on 10/10 and closes as soon as all 10 spots fill

4. Initiation

You'll schedule your 1:1 with Crista and get ready for our kickoff session on 11/11

Once Crista reviews your application, you'll have an opportunity to schedule a call with her to get any questions answered.

Apply Now to Join Threshold

Answers to Common Questions

How many people will be in Threshold?

How much time will I need to commit to this?

When are the calls and live experience?

What if I can't make the calls?

APPLY FOR AN INVITATION TO THRESHOLD