Threshold
A 10-month intimate experience with Crista Grasso for established business owners ready to make 2027 a year of significant business and personal evolution
There’s something important you want from 2027, and getting there will require something to change.
You may be preparing for significant growth and know the way your business operates today won’t support it. You may want to spend your time differently, pursue an idea you haven’t had room for, change how you’re scaling, or reimagine a part of the business you’ve been running the same way for years.
Whatever brings you here, you’re standing at a threshold between the business you have today and what you want from it now.
Threshold gives you 10 months to step through it.
Together with 9 other experienced business owners, you’ll have dedicated space to explore what you want, see your business differently, make changes throughout the year, and work with the personal evolution that happens alongside them.
How much of your business is built around what you wanted in the past versus what you want when you look to the future?
I'm going to guess a lot...
The decisions you've made over the years have shaped the success you've experienced, but they may also be what's keeping you from the future you envision.
You’ve evolved since you first envisioned where you wanted to take your business...
You likely know yourself a lot better. And you’ve experienced enough to know what you love doing and what you never want to do again.
You know where you make your biggest impact, how you want to spend your time, what you want your business to make possible, and which definitions of success you’ve outgrown.
And chances are, there are things you want now that weren’t even on your radar when you made many of the decisions that shaped your business.
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It's time to stop carrying forward choices you wouldn’t make today.
You’ve spent years growing your business.
What you sell, how you grow, what you personally own, how you spend your time, what success looks like.
Some of those choices may still fit beautifully.
Others may belong to an earlier version of your business or an earlier version of you.
And some of the things you want now may require choices you’ve never made before.
Threshold gives you a place to figure out what you would choose today and do something with the answer.
That could lead to a significant change in the business.
It could finally give an idea you’ve been carrying the space to become real.
It could change how you spend your time, how you scale, or how much of the business depends on you.
It could change what you’re working toward altogether.
The specifics are yours.
The purpose of Threshold is to make sure the things that matter enough to change don’t spend another year living in the category of “someday.”
This is your threshold.
The point where you stop carrying forward the current version of your business simply because it created the success you have today and give yourself permission to reimagine things from today's vantage point.
To look at your business with everything you know now and decide what you want to take further, what you want to change, what you’re ready to leave behind, and what you finally want to make possible.
Threshold gives you 10 months to do something about it.
Eventually, that raises a bigger question:
If you were envisioning your future from the person you are today, rather than from the decisions you've made in the past, what would you choose?
That's the question at the heart of this experience.
"Crista is a master at revamping your business to fit you, while increasing your revenue.
She can take a complex problem, break it down into simple steps, and guide you how to rebuild it in a way that will leave you speechless.
She reshapes how you think and that’s the most powerful asset she’s given me.
It's hard to put her brilliance into words that match it."
- Kristin Sitek
An intimate circle meets a strategic think tank
Threshold is a 10-month intimate experience for 10 established business owners who know they're ready for something different and want the space, guidance, and strategic partnership to reimagine what's possible from here.
It's for the person who doesn't necessarily want to walk away from everything they've already created. There may be tremendous value in the business they have today. The opportunity is to look at it with fresh eyes and ask what they want it to become next.
Maybe that means changing their role in the business.
Maybe it means reshaping how they make money, what they offer, who they work with, or how involved they are in the day-to-day.
Maybe there's an idea they've wanted to pursue for years that finally deserves space.
Maybe the business needs to become less dependent on them so they have greater capacity for other parts of their life.
Maybe what they want next hasn't fully revealed itself yet. They can feel the shift before they can articulate exactly where it's leading.
This is for the person in the reimagining.
Your Threshold Experience
Private 90-Minute Reimagine Session
We'll begin with a private 90-minute session together, focused entirely on you.
We'll explore where you are now, what has been shifting, what you're feeling drawn toward, what you want your life and business to make possible, and the ideas or desires you may not have fully given yourself permission to explore yet.
I'll bring my perspective across strategy, scaling, business model, leadership, energetics, and more than three decades of working with businesses to help you see possibilities you may not see from inside your own business.
This gives us a starting point for your personal reimagining and allows me to know you, your business, and what you're exploring before we move deeper into our work together.
Monthly Think Tank Sessions
Once a month, the 10 of us will come together live for a deeper conversation around that month's focus.
Think intimate circle meets strategic think tank.
We'll explore what the month's work is bringing up, talk through possibilities and decisions, share perspectives, and give you an opportunity to bring what you're wrestling with into the room.
These aren't trainings where you spend most of the time listening to me teach.
The deeper value is in the conversation.
You'll be surrounded by people with enough business and life experience to bring meaningful perspective to the room, while having direct access to my guidance throughout the discussion.
Monthly Focus Areas & Private Audio
You'll receive a private audio introducing a specific topic and theme for each month.
Some months we'll go internal and explore your highest expression and embodiment of self, identity evolution, visionary leadership, and living a Rich Fulfilled Life both in and out of business.
Other months we'll explore shifts to the strategies and structure that make it possible to scale profitably and sustainably, like evolving your business model, offer suite, systems, team, use of technology and AI, and capacity.
The internal and external shifts come together in these advanced audio drops.
Guided Reflection + Exploration
Alongside each monthly audio, you'll receive prompts, questions, and activities designed to take the exploration beyond consuming information.
Some will invite deeper reflection and some will help you make decisions.
Some will ask you to experiment with something inside your business or life and observe what happens.
The intention is to give you enough structure to move your own reimagining forward while leaving room for discovery, intuition, and possibilities you couldn't have predicted at the beginning.
A Private Space for the 10
Between our monthly gatherings, we'll have a private space to continue the conversation.
I'll use it to share questions, observations, resources, and occasional voice notes as ideas emerge. You'll also have a place to share discoveries, talk through what you're exploring, and stay connected to the other people in the circle.
This allows the experience to remain alive between our monthly sessions rather than disappearing until the next call.
VIP upgrade for those who want deeper private mentorship with Crista
A limited number of VIP spaces will also be available for those who want ongoing private work with me throughout the experience.
In addition to everything included in Reimagine, we'll meet privately each month to apply what you're discovering directly to your business, leadership, decisions, and next chapter.
You'll have a dedicated space to think with me, work through what is emerging, and translate the bigger vision into what happens next inside your business.
VIP will be intentionally limited so I can stay deeply involved with each person throughout the 10 months.
You'll be surrounded with other visionaries on the same journey, with Crista as your guide, plus access to her depth of systems, resources, and connections as you need them.
With plenty of fun, laughs, & magic along the way.
Special Bonus
Get a complimentary seat at Founder Frequency Live January 21st - 22nd. ($3500 value)
Join Crista for 2 days in Austin, TX for a one-of-a-kind experience to clarify your vision, (re)imagine how you’ll scale in 2027, and tap into your own inner wisdom to guide you.
Founder Frequency Live happens early in our 10 months together, giving us the rest of Threshold to continue working with what you create there.
Over 10 months, we'll explore both the person you're becoming and the business that can support where you're going.
We'll look at what you genuinely want from your life now, what feels meaningful and fulfilling, where you want to spend your time and energy, what kind of leader you want to be, and what possibilities you're ready to explore.
Then we'll bring that into the business.
We'll reimagine your role, business model, revenue, team, priorities, and the structures that support the future you're envisioning. We'll take what can initially feel abstract or intuitive and translate it into meaningful business decisions and measurable outcomes.
Because scaling differently starts with knowing what you're scaling toward.
Why Partner With Crista
Crista Grasso is a seasoned scaling strategist and guide who acts as the bridge between who you and your business reflect today and what's emerging next.
After doing this work for more than 3 decades across both Fortune 500 businesses and founder-led small businesses, she has an unusual ability to quickly see patterns, identify the exact gaps and blockers that are standing in your way, and help you connect ideas and recognize possibilities that are difficult to see when you're standing in the middle of your own business.
Her work lives at the intersection of strategy, intuition, technology, and human potential.
She moves fluidly between them, helping you reshape your business, step more fully into every facet of who you are, and expand what you believe is possible.
One of the unexpected gifts of working with Crista is how much begins to shift within you as the visionary leader of your business.
Dreams that you once doubted start to feel inevitable.
You begin to trust that anything is possible.
You let go of beliefs and conditioning that success requires you to be or do things out of alignment for you.
You recognize that growth can be both expansive and sustainable and you don't have to sacrifice one for the other.
You understand how AI and technology can become an amplifier of your own thinking rather than a replacement for it.
What once felt like a future vision begins to feel within reach now, and you discover that it's possible to reimagine your business, evolve into what's next, and create extraordinary change without leaving behind the trust and success you've worked so hard to establish.
As a side effect of working with Crista, you can expect regular 'holy shit! moments' and wild synchronicities as you experience growth faster than you ever imagined possible.
What Clients Share About Their Experience Partnering With Crista
"I felt stuck between the structure my business needed and the deeper alignment I knew was missing. I had big goals, but figuring out the right next steps to scale without feeling like I was forcing it was a challenge.
Crista brought the perfect balance of strategy, structure, & alignment.
My revenue has grown, my team is stronger, and I feel more aligned with my work than ever. But more importantly, I finally feel confident in my business, knowing that every decision I make is both strategic and true to me."
- Iris Goldfeder, GasStoveCreative Founder & CEO
Why 10
In numerology, 10 is associated with the transition from one cycle into another.
1Â is associated with initiation and new beginnings, alongside 0, which is often associated with possibility, wholeness, and potential.
That symbolism reflects the season this experience is designed for.
You enter Threshold with years of experience, wisdom, relationships, skills, successes, lessons, and a business you’ve already spent years growing.
You get to use all of that as you decide what you want to carry forward, what you want to change, and what you want to create now.
So 10/10 becomes a threshold.
Threshold is a closed container for 10 people over a 10 month period.
The investment is only $1010 / month and registration opens on 10/10.
Are you ready to step through the threshold with me?
That threshold becomes a point to intentionally ask:
Knowing everything you know now, what do you want the next chapter to become?
You may already have a clear answer. You may have pieces of it. You may only know that something is changing and you're ready to give yourself the space to discover what comes next.
That's where we'll begin.
Not with a predetermined definition of what your business or life should become.
With possibility.
And over the next 10 months, we'll turn that possibility into something you can actually live.
There's intention behind the structure of this experience.
Reimagine is a closed container for 10 people over a 10 month period.
The investment is only $1010 / month.
Registration opens on 10/10.
Are you ready to step through the threshold with me?
Your Investment
Threshold:
$1010Â x 10 monthly payments
or pay in full for $9999
Threshold VIP*:
$1999Â x 10 monthly payments
or pay in full for $18888
*Threshold VIP includes private monthly mentorship with Crista, plus your 90-minute call is upgraded to a 4-hour strategy session
What Happens After You Apply
1. Application
Submit an application and I’ll personally review it within two business days
2. Invitation
If Threshold is a strong fit, you’ll receive a private invitation to join
3. Registration
Registration will open at 10:10am on 10/10 and close as soon as all 10 spots fill
4. Initiation
You'll schedule your 1:1 with Crista and get ready for our kickoff session on 10/14
Once we review your application, you'll have an opportunity to schedule a call with Crista to get any questions answered. We encourage you to schedule a call before registration opens on 10/10 so you don't miss your opportunity to join.
Answers to Common Questions
How many people will be in Threshold?
How much time will I need to commit to this?
When are the calls and live experience?
What if I can't make the calls?
Is Threshold right for you?
Threshold is a great fit if:
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You own an established business and are ready for deeper conversations that go beyond surface-level strategy and tactics
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You are at a threshold and want dedicated space and insight to step through it so you are experiencing success that feels more aligned and sustainable
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You enjoy being in a small group with other experienced business owners who bring their own perspectives and experience to the conversation
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You’re interested in exploring a blend of the strategic and energetic facets of business
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You are willing to do both the external and inner work to scale your business and experience tangible changes throughout the year
Threshold isn't a fit if:
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You’re in the early stages of business and your primary focus is generating leads or getting consistent clients
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You’re looking for more of a group coaching program where everyone follows the same step-by-step path
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You’re hoping this experience will solve all your business problems overnight or require zero effort from you or your team
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You have no interest in the intuitive, energetic, or personal dimensions of business and want conversations to stay exclusively on strategy + tactics
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You prefer large-group masterminds and programs where you can participate passively versus an intimate experience where you regularly engage and receive personalized insights
"I hired Crista right after I took my business down to the studs. I had built a great team, great numbers, great clients, but the business was too heavy, and I was miserable.
I was in the middle of a scary and very significant pivot, and I would not have gotten through it without Crista’s knowledge, support, and approach.
I’ve been in the business world for 30 years, 25 of those at the C-suite level. I’m also a strategist myself, and I’ll tell you, my expectations for strategy are through the roof. Crista is the only person I’ve found who can truly meet me and match me at that level.
She asks the key questions you don’t even realize you should be asking, and she brings ideas that are spot-on and exactly what you need in the moment.
She widens the lens, elevates the conversation, and gets you thinking not just about now, but about how decisions fit when you’re at multiple millions in revenue."
- Kim Woods, Founder & CEO
"If you are a visionary leader navigating complex decisions, Crista Grasso is the strategic partner you want in your corner.
As a big-picture thinker, I can get stuck or freeze when things feel unclear, which is exactly when I bring my messiest, most complex questions to her. Crista has a rare ability to meet me right there and translate uncertainty into practical next steps I can take immediately.
Every call ends with me saying, “I finally know what to do next.”
After more than two years of working together, her impact has been transformative for both my business and my leadership.
If you want a strategic partner who can untangle complexity and help you move forward with purpose, Crista is exceptional."
- Samantha Moe, Samantha Moe and Associates Founder & CEO
Your Threshold Experience Recap:
You'll kick things off with a private 90-minute Reimagine Session with Crista as you step into the 10-month container which includes:
- 10 monthly think tank calls
- 10 monthly private audios
- 10 monthly guided reflection & exploration digital journals
- BONUS: A ticket to Founder Frequency Live in Austin, TX January 21st - 22nd
- VIP Tier Only: Monthly 60-minute 1:1 private advisory calls with Crista
- VIP Tier Only:Â Private 4-hour strategy session (in place of the 90-minute session)
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