What if you stopped scaling the business you decided you wanted years ago and reimagined it based on what you would choose today?
Reimagine
A 10-month experience with Crista Grasso for established business owners ready to reimagine what success and scale look like in this next evolution of their business.
There are seasons in business when you realize the vision that brought you here is no longer the full vision for where you want to go next.
Your business may be successful. You may still love much of what you've created. And at the same time, you've changed.
What you want from your business has changed. How you want to spend your time has changed. The work you feel most drawn to may have changed.
Your priorities, interests, ambitions, and definition of a rich and fulfilling life may look very different today than they did five or ten years ago.
Eventually, that raises a bigger question:
If you were envisioning your future from the person you are today, rather than from the decisions you've made in the past, what would you choose?
That's the question at the heart of this experience.
Reimagine is a 10-month intimate experience for 10 established business owners who know they're ready for something different and want the space, guidance, and strategic partnership to reimagine what's possible from here.
It's for the person who doesn't necessarily want to walk away from everything they've already created. There may be tremendous value in the business they have today. The opportunity is to look at it with fresh eyes and ask what they want it to become next.
Maybe that means changing their role in the business.
Maybe it means reshaping how they make money, what they offer, who they work with, or how involved they are in the day-to-day.
Maybe there's an idea they've wanted to pursue for years that finally deserves space.
Maybe the business needs to become less dependent on them so they have greater capacity for other parts of their life.
Maybe what they want next hasn't fully revealed itself yet. They can feel the shift before they can articulate exactly where it's leading.
This is for the person in the reimagining.
Over 10 months, we'll explore both the person you're becoming and the business that can support where you're going.
We'll look at what you genuinely want from your life now, what feels meaningful and fulfilling, where you want to spend your time and energy, what kind of leader you want to be, and what possibilities you're ready to explore.
Then we'll bring that into the business.
We'll reimagine your role, business model, revenue, team, priorities, and the structures that support the future you're envisioning. We'll take what can initially feel abstract or intuitive and translate it into meaningful business decisions and measurable outcomes.
Because scaling differently starts with knowing what you're scaling toward.
Why 10
In numerology, 10 is associated with the transition from one cycle into another.
1Â is associated with initiation and new beginnings, alongside 0, which is often associated with possibility, wholeness, and potential.
That symbolism reflects the season this experience is designed for.
You're not beginning from zero. You're arriving with years of experience, wisdom, relationships, skills, successes, lessons, and a business that already exists.
You're standing at the beginning of another cycle with all of that behind you and a much deeper understanding of yourself than you had when you began the last one.
So 10/10 becomes a threshold.
That threshold becomes a point to intentionally ask:
Knowing everything you know now, what do you want the next chapter to become?
You may already have a clear answer. You may have pieces of it. You may only know that something is changing and you're ready to give yourself the space to discover what comes next.
That's where we'll begin.
Not with a predetermined definition of what your business or life should become.
With possibility.
And over the next 10 months, we'll turn that possibility into something you can actually live.
There's intention behind the structure of this experience.
Reimagine is a closed container for 10 people over a 10 month period.
The investment is only $1010 / month.
Registration opens on 10/10.
Why Partner With Crista
Crista Grasso is a seasoned scaling strategist and guide who acts as the bridge between who you and your business reflect today and what's emerging next.
After doing this work for more than 3 decades across both Fortune 500 businesses and founder-led small businesses, she has an unusual ability to quickly see patterns, identify the exact gaps and blockers that are standing in your way, and help you connect ideas and recognize possibilities that are difficult to see when you're standing in the middle of your own business.
Her work lives at the intersection of strategy, intuition, technology, and human potential.
She moves fluidly between them, helping you reshape your business, step more fully into every facet of who you are, and expand what you believe is possible.
One of the unexpected gifts of working with Crista is how much begins to shift within you as the visionary leader of your business.
Dreams that you once doubted start to feel inevitable.
You begin to trust that anything is possible.
You let go of beliefs and conditioning that success requires you to be or do things out of alignment for you.
You recognize that growth can be both expansive and sustainable and you don't have to sacrifice one for the other.
You understand how AI and technology can become an extension of your own thinking rather than a replacement for it.
What once felt like a future vision begins to feel within reach now, and you discover that it's possible to reimagine your business, evolve into what's next, and create extraordinary change without leaving behind the trust and success you've worked so hard to establish.
As a side effect of working with Crista, you can expect regular 'holy shit! moments' and wild synchronicities as you experience growth faster than you ever imagined possible.
Reimagine Includes
Your Private 90-Minute Reimagine Session
We'll begin with a private 90-minute session together, focused entirely on you.
We'll explore where you are now, what has been shifting, what you're feeling drawn toward, what you want your life and business to make possible, and the ideas or desires you may not have fully given yourself permission to explore yet.
I'll bring my perspective across strategy, scaling, business model, leadership, energetics, and more than three decades of working with businesses to help you see possibilities you may not see from inside your own business.
This gives us a starting point for your personal reimagining and allows me to know you, your business, and what you're exploring before we move deeper into our work together.
Monthly Reimagine Sessions
Once a month, the 10 of us will come together live for a deeper conversation around that month's focus.
Think intimate circle meets strategic think tank.
We'll explore what the month's work is bringing up, talk through possibilities and decisions, share perspectives, and give you an opportunity to bring what you're wrestling with into the room.
These aren't trainings where you spend most of the time listening to me teach.
The deeper value is in the conversation.
You'll be surrounded by people with enough business and life experience to bring meaningful perspective to the room, while having direct access to my guidance throughout the discussion.
Monthly Private Audio + Video
Before each monthly gathering, you'll receive a private episode from me introducing an idea, question, or area of exploration for that month.
You can listen privately as a podcast or watch the video, whichever fits naturally into your life.
Some months we'll go deeper into vision, identity, fulfillment, leadership, and Founder Frequency.
Other months we'll explore business model, your role, scaling, team, revenue, capacity, and the practical decisions required to bring what you're envisioning into form.
The inner and outer work belong together here.
Guided Reflection + Exploration
Alongside each monthly episode, you'll receive prompts, questions, and activities designed to take the exploration beyond consuming information.
Some will invite deeper reflection.
Some will help you make decisions.
Some will ask you to experiment with something inside your business or life and observe what happens.
The intention is to give you enough structure to move your own reimagining forward while leaving room for discovery, intuition, and possibilities you couldn't have predicted at the beginning.
A Private Space for the 10
Between our monthly gatherings, we'll have a private space to continue the conversation.
I'll use it to share questions, observations, resources, and occasional voice notes as ideas emerge. You'll also have a place to share discoveries, talk through what you're exploring, and stay connected to the other people in the circle.
This allows the experience to remain alive between our monthly sessions rather than disappearing until the next call.
VIP upgrade for those who want deeper private mentorship with Crista
A limited number of VIP spaces will also be available for those who want ongoing private work with me throughout the experience.
In addition to everything included in Reimagine, we'll meet privately each month to apply what you're discovering directly to your business, leadership, decisions, and next chapter.
You'll have a dedicated space to think with me, work through what is emerging, and translate the bigger vision into what happens next inside your business.
VIP will be intentionally limited so I can stay deeply involved with each person throughout the 10 months.
You get Crista by your side as your expert scaling advisor immersed in your business and vision and completely obsessed with your success.
You also get access to her depth of systems, resources, and connections as you need them. With plenty of fun, laughs, & magic along the way.
Special Bonus
Get a complimentary seat at Founder Frequency Live.
Join Crista for 3 days in-person at Founder Frequency Live to mastermind with other business owners at your level and build the Visionary Operating System that your human and AI team runs on.
$5000 value, included when you join Expansion
Investment
$28,000 one-time payment
or monthly payment plans available
Is Expansion Right for You?
This experience is designed for visionary founders who:
- Find themselves thinking about the future more than the business they're running today
- Keep coming back to ideas they haven't given themselves permission to fully believe are possible right now
- Are ready to make decisions through the lens of who they're becoming instead of who they've been
- Want to intentionally reshape their business without losing everything they've worked so hard to build
- Value having someone beside them who can hold the bigger picture while they work through the decisions that come with high-impact change
- Are done following someone else's playbook for success and want someone who will help them define their own
Book a Consult Call with Crista
Let's explore if we're a fit partnering together.
Your Expansion Advisory Experience Recap
- Three private full-day immersives - a blend of strategy, planning, and magic
- Six additional months of private strategic advisory
- Two 1:1 strategy sessions each month
- Direct Voxer or WhatsApp access between sessions
- Access to my vault of resources, systems, and connections as you need them
- BONUS: A ticket to join Crista live in Austin, TX for Founder Frequency Live
Answers to Common Questions
How do I know if Expansion is right for me?
Is this coaching, consulting, or advisory?
How do the immersives work?
I have questions... can we chat?
What Clients Share About Their Experience Partnering With Crista
"I felt stuck between the structure my business needed and the deeper alignment I knew was missing. I had big goals, but figuring out the right next steps to scale without feeling like I was forcing it was a challenge.
Crista brought the perfect balance of strategy, structure, & alignment.
My revenue has grown, my team is stronger, and I feel more aligned with my work than ever. But more importantly, I finally feel confident in my business, knowing that every decision I make is both strategic and true to me."
- Iris Goldfeder, GasStoveCreative Founder & CEO
"Having access to Crista's brilliance helped me reshape my offer suite with offers that sell themselves and shift how I think about critical aspects of my business in such a refreshing and powerful way.
Crista is a master at revamping your business to fit you, while increasing your revenue.
She can take a complex problem, break it down into simple steps, and rebuild it in a way that will leave you speechless.
She doesn’t see problems, she builds solutions and more importantly, she reshapes you think and that’s the most powerful asset she’s given me.
It's hard to put her brilliance into words that match it."
- Kristin Sitek, Energy Alchemist, Founder & CEO
"I hired Crista right after I took my business down to the studs. I had built a great team, great numbers, great clients, but the business was too heavy, and I was miserable.
I was in the middle of a scary and very significant pivot, and I would not have gotten through it without Crista’s knowledge, support, and approach.
I’ve been in the business world for 30 years, 25 of those at the C-suite level. I’m also a strategist myself, and I’ll tell you, my expectations for strategy are through the roof. Crista is the only person I’ve found who can truly meet me and match me at that level.
She always comes prepared, she asks the key questions you don’t even realize you should be asking, and she brings ideas that are spot-on and exactly what you need in the moment.
There are times I’ve avoided pursuing something because she helped me see it didn’t fit, and other times where I’ve pursued things in a completely different, better way than I would have on my own.
She widens the lens, elevates the conversation, and gets you thinking not just about now, but about how decisions fit when you’re at multiple millions in revenue."
- Kim Woods, Founder & CEO
"When I am working with Crista, I feel like a weight has been lifted and I have a clear vision of where I need to go.
She is a strategist, an amazing entrepreneur with great experience that she brings, and she also shows her abundance because she gives me the behind-the-scenes of what she has done.
Crista is able to lift you and your businesses up so you can grow and accelerate to scale faster.”
"Crista took all my business structures, ideas and dreams and streamlined them into a model.Â
She identified my strengths and core values to emphasize my business mission.
Crista's honesty, positivity, and questioning really helped me reassess how I move forward in my business.
Thank you for believing in my business, my mission, and me."
"Since I hired Crista I have been able to refine my programs to be more aligned with my vision.
Not only am I able to remove myself from the day to day of the business and focus on doing the work I love but I'm able to work so much less and I've started traveling again!
I have more time to spend with the people I love, and I am enjoying my business and my life so much more."
"Crista is a really great leader and sees your blind spots and the things in your business that you don’t see or that you may have overlooked.
She compassionately points you to where you could do better or what’s missing.
She challenges you to do your very best and truly show up.
Crista is so passionate. She’s passionate about the people that she helps, she’s passionate about her business - and that passion and enthusiasm shows in everything that she does."
- Lisa Jones, The Relationship Coaches CoFounder
"If you are a visionary leader navigating complex decisions, Crista Grasso is the strategic partner you want in your corner.
As a big-picture thinker, I can get stuck or freeze when things feel unclear, which is exactly when I bring my messiest, most complex questions to her. Crista has a rare ability to meet me right there and translate uncertainty into practical next steps I can take immediately.
Every call ends with me saying, “I finally know what to do next.”
After more than two years of working together, her impact has been transformative for both my business and my leadership.
If you want a strategic partner who can untangle complexity and help you move forward with purpose, Crista is exceptional."
- Samantha Moe, Samantha Moe and Associates Founder & CEO
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